But yeah, there’s a catch that keeps showing up. Journalists are getting really good at spotting AI writing now, almost instantly, and honestly they’re kind of fed up with it. Their inboxes are already overloaded every morning with these cold, identical sounding emails that feel like they were all generated from the same place. After a while they just stop reading them.
The biggest problem is people treating AI like it does everything for them. It doesn’t. Reporters deal with a huge number of pitches every week, so if something feels too perfect, too structured, too “copy paste template energy,” it gets ignored right away or tossed into spam. AI also tends to repeat the same phrases and tone patterns, so if you rely on it too much, your pitch just disappears into the noise with all the other AI stuff.
And journalists really don’t care for all that corporate wording either. Words like revolutionary, groundbreaking, disruptive, AI throws them around constantly. But real people don’t actually talk like that in normal life, so it instantly feels fake or overdone.
What actually works better is way simpler. Keep it short, clear, human. Just say what it is, why it matters, and stop trying to make it sound like some glossy marketing brochure.
Also sending the same AI written pitch to like 30 or 50 journalists is basically just burning it. Better to narrow it down, maybe five people who actually cover your niche and would care about it. AI can still help you research them or understand their work, but the message itself should feel like a real person wrote it. Even small things like mentioning one of their articles or connecting it to their audience actually matters a lot more than people think.
And before you send anything, read it out loud. If it sounds awkward, stiff, or like something you would never naturally say, then it is probably not ready yet. AI is fast and useful, but it doesn’t really understand tone or timing or nuance, so you still have to fix that part or it just ends up as another ignored email sitting in an already crowded inbox.